Startup@iitd: Virtual Narratives

Vizara Technologies is an IIT Delhi startup that provides knowledge-based virtual reality and augmented reality solutions in various domains such as heritage preservation, tourism, real-estate, security and smart city governance. The company was founded by IIT Delhi alumni and experienced technology entrepreneurs. It is mentored by IITD professors and has highly acclaimed academicians and scientists on its Technical Advisory board. The startup offers a range of products and services pertaining to immersive and interactive Augmented Reality (AR) and Virtual Reality (VR) experiences through intelligent interfaces for different domains.

In an interview to Dr Vanita Srivastava, co-founders Dr Anupama Mallik and Dr Geetika Sharma, spell out the challenges, the deliverables and the future plans.

When and how did you get the idea for this startup?

Vizara Technologies was founded in August 2016. It is an outcome of the Indian Digital Heritage project of the Department of Science and Technology (DST), which involved many cultural and technical institutes. The goal of this project was to develop technologies for digital preservation and conservation of heritage sites, with Hampi as the focus site. When the project came to an end, DST encouraged setting up of startups to commercialise the technologies developed through this project. We decided to take up two of the technologies and attempt to commercialise them.


What are the services that your startup provides?

We provide knowledge-driven explorations of a theme or site, with dynamically built narratives offering a contextually changing display of different kinds of multimedia. We also provide 3D printed scaled-down replica of a monument, heritage site or city, with a mixed reality user interface to provide immersive, virtual walkthroughs, 3D printed scaled-down replica of a monument, heritage site or city, with a mixed reality user interface to provide immersive, virtual walkthroughs.


What were the main challenges? How were you able to overcome them?

One of the main challenges we faced was translating the research done in IDH into a commercially viable product. We overcame this by identifying different market segments and customer needs. Another challenge we faced was preparing a business plan that could convince people that we would be able to sustain our business.


What are your future plans?

We plan to expand our business in heritage domain and diversify to other verticals such as education and industry 4.0.


22nd Nov 2019